Kelmia Signals

No sales team can monitor hundreds of customers and thousands of products in real time.
Kelmia Signals does it for them, 24/7.

It identifies purchasing and sales patterns, monitors your portfolio daily, and generates actionable business alerts when something changes—before it becomes a problem or a missed opportunity.

The Problem

Your portfolio changes every day.
You find out weeks later.

One customer hasn’t placed an order in three weeks. Another has reduced their average order by 30%. A supplier has been gradually raising prices for two months. No one on your team has detected it—not because they aren’t good at their jobs, but because it’s humanly impossible to monitor hundreds of customers and thousands of SKUs at once.

01
The customer who’s leaving
They start by buying less frequently. Then they reduce their average order size. Then they stop buying certain product categories. By the time you notice, they’ve already switched to another supplier.
02
The order nobody placed
Customers who buy regularly and one day simply don’t order. It’s not dissatisfaction—it’s forgetfulness. A timely reminder brings the order back.
03
The Failing Product Family
A customer is buying less, but you don’t know why. Signals identifies exactly which category is declining and whether the pattern is repeating with other customers.
04
The supplier changing the rules
Gradual price changes, longer delivery times, shifting terms. Signals detects it before it impacts your margin or your customers.

How it works

Learn the pattern.
Detect the deviation. Alert.

Kelmia Signals doesn’t look for generic anomalies—it builds a profile of expected behavior for each customer and supplier, and alerts you when that specific pattern changes.

Step 1
📊
Learn the patterns
Analyze order history, prices, and delivery times to build the expected behavior profile for each customer and supplier. Typical frequency, average order size, product families, seasonality.
Step 2
🔍
Monitors daily
Every day, compare actual behavior against the expected pattern. 7 days a week, across the entire portfolio, without exception. Something no sales team can do manually.
Step 3
Detect deviations
When a customer or supplier deviates from the expected pattern, Signals captures it. Drop in frequency, change in average order size, price fluctuations, delivery delays.
Step 4
📋
Generate an actionable alert
The sales rep receives a report with interpreted signals—not raw data. Context, magnitude, and suggested action. Ready to act, without the need for additional analysis.

What it monitors

Customer alerts. Supplier
alerts.

Each alert is designed to be actionable immediately—with the necessary context so the sales rep knows exactly what to do and with whom.

Customer alerts

Insights for the sales team

Drop in order frequency
A customer who used to order weekly hasn’t placed an order in 18 days. This could be due to forgetfulness, dissatisfaction, or switching to a competitor.
Decrease in average order size
The order value has dropped by 35% over the last 4 weeks compared to the usual pattern.
Abandonment of product category
The customer has stopped buying a specific category that accounted for 40% of their usual purchase.
Sign of switching to a competitor
A pattern of gradual decline in frequency, amount, and variety consistent with an active search for alternatives.

Supplier alerts

Insights for the purchasing team

Price variation
A supplier has raised the price of 12 SKUs by an average of 8% over the last 30 days. No formal communication.
Deviation in delivery times
Delivery times have increased by an average of 3 to 7 days over the past 6 weeks. Risk to commitments with customers.
Change in minimum order requirements
The minimum order requirement has increased by 25% compared to standard terms.
Anomaly in incident rate
Incidents with this supplier have increased by 60% in the last month—possible quality or capacity issue.

The Signals Report

No raw data.
Interpreted insights.

The difference between a dashboard and Kelmia Signals is that Signals doesn’t just give you numbers—it tells you what they mean and what to do with them. The sales rep receives a report they can read in 5 minutes and act on immediately.

Signals Report — Sample Structure

Generated daily · Customizable by team, region, or sales manager

Priority alerts

Signals requiring immediate action — sorted by urgency and estimated opportunity. The sales rep starts here.

Context for each signal

For each alert: the expected pattern, the detected deviation, the magnitude, and the recent history of the customer or supplier. No need to open the ERP.

Portfolio trends

An overview of the portfolio’s status—how many active customers, how many at risk, how many with no recent activity. So the sales manager can keep their finger on the pulse of the business.

No sales rep in the world can do that: analyze every customer, every day, with thousands of catalog entries. Signals puts AI to work so the sales team knows exactly where to focus their attention.

Is your team also late to the signals?

In a 30-minute demo, we’ll show you how Kelmia Signals learns your portfolio’s behavior patterns and what types of alerts it generates starting from the first week of operation.

Request a demo