Kelmia Offers

The best salespeople
don’t prepare proposals. They
sign them.

Kelmia Offers generates precise sales proposals with the right products and optimized pricing—in less than 60 seconds. So the salesperson can focus on what only they can do: negotiate and close the deal.

Request a demo See how it works
The right product for every customer
Optimized pricing to boost margins and conversions
The sales rep always approves before anything goes out
Offer generated — 42 seconds ago
Client
Martínez Hospitality Group
Restaurants · 12 locations · Madrid
Gemelos
5
SKUs
24
Estimated margin
18%
Pending sales rep approval

The problem

Putting together a solid proposal
takes hours that nobody has.

The sales rep has to decide which products to include, at what price, and with what margin—without data, without a reference, and without the customer’s context. The result depends on who does it and how much time they have.

Meanwhile, they’re not facing the customer. They’re not looking for new customers. They’re not negotiating. They’re stuck in an Excel spreadsheet.

Hours wasted on low-value administrative work
Inconsistent quotes depending on who prepares them
Prices that aren’t optimized—too high or with sacrificed margins
Generic products that don’t match the customer’s profile
Leads left without a quote because “there’s no time right now”

How the system decides

It looks for similar customers.
And learns from them.

For each customer or lead, the system identifies their "twins" — customers with a similar profile already in the distributor’s portfolio. It analyzes what they buy, at what price, and how often.

What works with similar customers is the best predictor of what will work with this one. No intuition. Just data.

For leads with no history, the system enriches the profile with external sources and builds the offer based on the closest twins in the portfolio.

Identified twins — Grupo Hostelería Martínez
La Cúpula Restaurants
Catering · 15 locations · Madrid
96%
Best twin
Taberna del Puerto Group
Restaurants · 8 locations · Madrid
91%
Cervecería Central SL
Restaurants · 11 locations · Madrid
88%

Similarity calculated based on industry, size, geographic area, and purchasing profile

How it works

From the form to the approved quote.
In less than 60 seconds.

The sales rep enters the client or lead. The system does the rest—until it reaches the sales rep for approval.

01

Builds the customer profile.

For existing customers, it pulls data from the ERP. For leads, it enriches the data with external sources. It classifies by industry, size, region, and consumption profile.

Qualifier
02

Find the twins.

Search the distributor’s portfolio for the most similar customers across three dimensions: firmographic profile, qualitative attributes, and semantic business similarity.

Similarity
03

Select the products.

Choose the SKUs most frequently purchased by the twins within the available product families. The sales rep can add or remove products—the system never questions their judgment.

Product
04

Calculate three prices per SKU.

Reference rate, AI-recommended price (based on customer history and twin benchmarks), and an offer price that the sales rep can adjust within the authorized range.

Pricing
05

The sales rep reviews and approves.

Receives the offer via email with a link to the review screen. Can adjust prices within the authorized range. Upon approval, the system generates the PDF and saves the offer in the ERP.

HITL

Pricing

Three prices.
One decision criterion.

The system doesn’t propose a price—it provides the context so the sales rep can make the best possible decision. Fast, informed, and within authorized margins.

Reference

Rate.

The distributor’s list price. Always available. The starting point for negotiations.

€18.40
SKU List Price
Recommended by AI

Target price.

Weighted combination of customer history, twin benchmarks, and pricing. Optimized for margin and conversion.

€15.20
Recommended price · 18% margin
Decided by the sales rep

Offer price.

The sales representative adjusts within the authorized range. Their judgment regarding the negotiation always prevails.

€14.80
Adjusted by the sales representative · Margin 16%

Human-in-the-loop

The system never sends
anything without approval.

The sales rep doesn’t lose control—they maintain it. Instead of preparing the offer from scratch, they review it, adjust it if necessary, and approve it. In minutes, not hours.

The system never sends or delivers a quote to the end customer. It only prepares it. Sending the quote is always the sales rep’s responsibility.

System generates the complete quote

Profile, twins, products, three prices per SKU—all ready in less than 60 seconds

Email notification to the sales rep

Direct link to the review screen with full customer context

The sales representative reviews and decides

They can adjust prices, add products, or approve it as is. Their judgment always prevails.

PDF generated + saved in ERP

The final document is generated automatically, and the quote is recorded with full traceability

What changes

More time selling.
Better quotes. Higher margins.

01

Sales reps get their time back.

Hours of administrative work reduced to minutes of review. More time to find clients, prepare visits, and negotiate.

02

Consistent quotes without relying on anyone.

The quality of the offer does not depend on the sales rep’s experience or the time they have. Everyone offers at the same level.

03

Optimized prices to win.

The system knows the customer’s history and the benchmark for similar products. Each price is calibrated to maximize margin without losing conversions.

04

Leads no longer go without an offer.

Without a history, there’s no excuse not to make an offer. The system builds the profile from scratch and uses the closest matches in the portfolio.

Results

What distributors
measure.

+30%
Sales effectiveness
Measured increase in active distributors using Kelmia Offers
<60s
From form to sales rep
Time from submission to the sales rep receiving the offer for approval
More offers per sales rep
Ability to generate proposals without increasing time spent on administrative work

The next step

How much time does your team
spend preparing quotes each week?

In a 30-minute demo, we’ll generate a real quote using data from your portfolio.

No changes to your ERP · No training required · Sales reps get it in minutes

Request a demo See how it would work for my company

Contact

Your sales team
deserves better tools.

Tell us how your team prepares quotes today, and within 48 hours we’ll show you how Kelmia Offers changes that.

Compatible with any ERP without modifications
The sales rep always approves before anything goes out
First quotes generated in days, not months
Data for each distributor is completely isolated

No obligation · We’ll respond in less than 48 hours